Cannabis lifestyle that doesn't smell like bong water.
JETT Brand came to us looking to use their channels as a means of normalization. Everyone in Colorado might be high, but we're not all permanently glued to the couch. For JETT we created imagery that positioned cannabis as a part of a daily health + wellness ritual, which includes personal time to reflect and enjoy hobbies, getting outside and taking your medication. We created intimate moments where cannabis could be shared among friends the same way we share food, wine or tea across the table and over conversation.